Profile
A self-starter with a passion for detail and innovation. Over 13 years experience in digital marketing and web design and development. Excels in managing teams and implementing programs that drive tangible results.
Work Experience
nTop, New York, NY (Remote USA)
Senior Web Manager, March 2022 – Present
- Managed the end-to-end RFP process for an agency-led full redesign and redevelopment of the nTop.com website
- Orchestrated the design, development, and testing of website assets in close partnership with web development resources (either agency or internal) and across key teams including marketing, product, customer success, and sales
- Ensured at all times that changes to the website follow the nTop style guide and drive consistency across our marketing and software
- Mapped the needs and requirements for the nTop site and translate them into great digital experiences for prospects and customers
- Continuously explored new technologies (e.g., conversational marketing, real-time personalization, form enrichment, etc.) with the goal of driving increased/improved engagement on the site.
- Managed site quality assurance, optimization, and troubleshooting, with a bias for continuous improvement
- Worked in a sum-is-greater-than-the-parts manner with product marketing, demand generation, brand, customer success, and sales teams to drive meaningful top, middle, and bottom-of-funnel business outcomes via the website
- Defined, measured, and reported on key metrics pertaining to website traffic and core vitals
Checkmarx, Ramat Gan, Israel (Remote USA)
Senior Digital Marketing Website Owner, May 2021 – March 2022
- Worked with extended team members to understand the editorial and launch calendars and create opportunities to drive traffic, engagement, and conversions with content
- Analyzed and reported out on the effectiveness of inbound efforts and measure impact against industry benchmarks and set goals including leads, opportunities, and revenue
- Developed new ideas to drive improved program ROI and digital performance across paid and earned sources
- Drove site SEO, to optimize for outcomes and persona-based engagement
- Cultivated Checkmarx corporate presence across a number of applications and sites
- Drove digital roadmap for site capabilities, development, and ongoing enhancements
- Drove conversions and used A/B testing to optimize for increased engagement and improved visitor experience
- Lead technical implementations for MarTech enhancements on the site
SCI Direct, Plantation, FL
Senior Manager of Web Content, April 2014 – May 2021
- Managed customer engagement, social media, and content marketing teams
- Designed, developed, and maintained websites for all SCI Direct brands
- Piloted programs to increase web traffic, lead volume, and conversion rates
- Introduced and managed college internship program
- Strategized and implemented new product development
- Pioneered and spearheaded corporate and nationwide community involvement programs
- Analyzed customer trends and brainstormed programs to improve customer satisfaction
- Created and hosted live and virtual presentations for new employees
- Increased internal communication by managing company intranet
- Strategized and quickly implemented digital solutions in response to COVID-19 pandemic
Optimum7 Internet Marketing & Technology, Coral Gables, FL
Chief Designer/Front-End Developer, April 2012 – April 2014
- Created and implemented effective web solutions for Optimum7 and their clients
- Served as chief consultant for all design-related decisions
- Improved the bounce rate by 66% after analyzing and revamping the corporate website
- Conceptualized the design for Report7: Optimum7’s SEO & rank-tracking tool
- Designed and developed email marketing campaigns for both Optimum7 and their clients
- Wrote informative articles on a weekly basis to post to company blog, resulting in increased site traffic
OMG National, Plantation, FL
Senior Web & Graphic Designer, May 2011 – April 2012
- Created and executed unique designs in print and web-based media
- Provided patient, courteous customer service to clients
- Efficiently organized and managed many projects at once, while maintaining strict deadlines and budgets
The Current, Fort Lauderdale, FL
Staff Writer, August 2009 – May 2010
- Researched, wrote, and edited news articles, features, and opinion pieces under tight deadlines
- Conducted interviews with sources, including experts, public figures, and community members
- Attended press events, meetings, and conferences to gather relevant information for stories
- Collaborated with editors and photographers to ensure cohesive story development
- Adhered to journalistic standards and ethics, ensuring factual accuracy and balance in reporting
- Generated story ideas and pitched concepts for publication
Radio X, Fort Lauderdale, FL
Business Manager & On-Air Personality, August 2008 – May 2011
- Managed sale of air-time and kept records of invoices and payments
- Scheduled and managed events
- Trained and supervised new employees
- Hosted radio shows and introduced new local artists and music
- Scheduled and hosted interviews with local bands
Beef’O’Brady’s Family Sports Pub, Cooper City, FL
Manager, Bartender, Server, and Hostess June 2006 – May 2011
• Provided excellent customer service, ensuring a positive dining experience
• Took customer orders accurately and relayed them to the kitchen staff
• Served food and beverages, managing multiple tables efficiently
• Handled cash, processed payments, and managed point-of-sale systems
• Maintained a clean and organized dining area, following health and safety standards
• Assisted with opening and closing duties, including restocking supplies
• Addressed customer inquiries, resolved complaints, and ensured satisfaction
• Collaborated with team members to ensure smooth operations during busy shifts
The Sun-Sentinel’s Teen Link Newsmagazine, Fort Lauderdale, FL
Staff Writer August 2007 – June 2008
- Researched, wrote, and edited news articles, features, and opinion pieces under tight deadlines
- Conducted interviews with sources, including experts, public figures, and community members
- Attended press events, meetings, and conferences to gather relevant information for stories
- Collaborated with editors and photographers to ensure cohesive story development
- Adhered to journalistic standards and ethics, ensuring factual accuracy and balance in reporting
- Generated story ideas and pitched concepts for publication
The Miami Herald Teen Speaks Program, Miami, FL
Staff Writer August 2006 – June 2007
- Researched, wrote, and edited news articles, features, and opinion pieces under tight deadlines
- Conducted interviews with sources, including experts, public figures, and community members
- Attended press events, meetings, and conferences to gather relevant information for stories
- Collaborated with editors and photographers to ensure cohesive story development
- Adhered to journalistic standards and ethics, ensuring factual accuracy and balance in reporting
- Generated story ideas and pitched concepts for publication
High School Sports Magazine, Nationally Published
Staff Writer August 2004 – June 2008
- Researched, wrote, and edited news articles, features, and opinion pieces under tight deadlines
- Conducted interviews with sources, including experts, public figures, and community members
- Attended press events, meetings, and conferences to gather relevant information for stories
- Collaborated with editors and photographers to ensure cohesive story development
- Adhered to journalistic standards and ethics, ensuring factual accuracy and balance in reporting
- Generated story ideas and pitched concepts for publication
Education
Nova Southeastern University, College of Engineering and Computing, 2014-2015
Master of Science in Information Technology
Nova Southeastern University, Farquhar College of Arts and Sciences, 2008-2011
Bachelor of Arts in Communication Studies
Honors: Nova Southeastern University’s Honors Program
Concentration: Media Studies
Minor: Graphic Design
Skills
Hard working, reliable, detail and goal-oriented leader with exceptional communication, interpersonal, and
problem-solving skills. Proficient in Adobe Photoshop, Illustrator, InDesign, Dreamweaver, Coda, WordPress,
HTML, and CSS. Experienced in HTML5, CSS3, jQuery, PHP, and Joomla.
Awards and Honors
SCI Direct, Plantation, FL
5 Year Service Award, 2019
Nova Southeastern University, Fort Lauderdale, FL
Dean’s List 2008-2011
Delta Epsilon Iota Honor Society Member
Lambda Pi Eta Communication Studies Honor Society Member
Honors Program Scholarship Recipient, 2008-2011
Honor Award Recipient, 2008-2011
Trustee Scholarship Recipient, 2008-2011
The Society of Professional Journalists
The Society of Professional Journalists Scholarship Recipient, 2008