Resumé

Summary

Results-driven digital leader with over a decade of experience in website strategy, content management, and cross-functional marketing. Proven success managing complex web initiatives, including a full-scale redesign and CMS migration at tech startup, nTop. Known for blending technical expertise with creative strategy to deliver high-impact digital experiences that drive business results. Highly organized, reliable, and collaborative, with a passion for solving problems, optimizing processes, and leading projects from concept to completion. Currently pursuing PMP® certification to further enhance project leadership skills.

Professional Experience

nTop (Formerly nTopology), New York, NY (Remote)
Senior Web Manager, March 2022 – April 2025

• Led the end-to-end RFP process for an agency-driven full redesign, rebrand, and redevelopment of nTop.com, delivering a unified brand experience that resulted in a substantial increase in content traffic, improved site speed, enhanced SEO performance, and a 30% overall boost in site performance
• Established and tracked key website performance metrics, driving strategic improvements that enhanced overall site health by over 90%
• Proactively evaluated and implemented emerging technologies, such as interactive product demos, behavior analytics platforms, and search-as-a-service solutions, to enhance site engagement and improve lead quality by over 15%
• Collaborated with cross-functional teams including Product Marketing, Demand Generation, Customer Success, and Sales to drive impactful business outcomes across all funnel stages (e.g. led the development of the inaugural company event landing page, which exceeded online registration goals)
• Managed site quality assurance, optimization, and troubleshooting, with a bias for continuous improvement
• Mapped the needs and requirements for the nTop site and translated them into great digital experiences for prospects and customers
• Orchestrated the design, development, and testing of website assets in close partnership with web development resources (either agency or internal) and across key teams including marketing, product, customer success, and sales
• Ensured at all times that changes to the website followed the updated nTop style guide and drove consistency across our marketing and software

Checkmarx, International (Remote)
Senior Digital Marketing Website Owner, May 2021 – March 2022

• Developed and executed strategies to improve program ROI and digital performance across paid and earned channels
• Analyzed inbound marketing effectiveness, benchmarking performance against cybersecurity industry standards and internal goals for leads, opportunities, and revenue
• Led SEO initiatives to enhance persona-based engagement and drive outcome-focused optimizations
• Conducted A/B testing to boost user engagement, improve conversion rates, and enhance overall visitor experience
• Collaborated with cross-functional teams to align with editorial and launch calendars, identifying opportunities to increase traffic, engagement, and conversions through content
• Managed and grew Checkmarx’s corporate presence across various platforms and digital channels
• Defined and executed the digital roadmap for website capabilities, including development, enhancements, and user experience improvements
• Implemented localization technology to support multi-language site accessibility and improve global usability
• Led technical implementations of MarTech solutions to enhance website functionality and performance

SCI Direct, Plantation, FL
Senior Manager of Web Content, April 2014 – May 2021

• Designed, developed, and maintained websites for all SCI Direct brands
• Piloted programs to increase web traffic, lead volume, and conversion rates
• Managed customer engagement, social media, and content marketing teams
• Strategized and implemented new product development
• Analyzed customer trends and brainstormed programs to improve customer satisfaction 
• Pioneered and spearheaded corporate and nationwide community involvement programs
• Created and hosted live and virtual presentations for new employees
• Introduced and managed college internship program
• Increased internal communication by managing company intranet 
• Mapped out and quickly implemented digital solutions in response to COVID-19 pandemic

Optimum7 Internet Marketing & Technology, Coral Gables, FL
Chief Web Designer/Front-End Developer, April 2012 – April 2014

• Improved the bounce rate by 66% after analyzing and revamping the corporate website
• Created and implemented effective web solutions for Optimum7 and their clients
• Conceptualized the design for Report7: Optimum7’s SEO & rank-tracking tool
• Designed and developed email marketing campaigns for both Optimum7 and their clients
• Served as chief consultant for all design-related decisions
• Wrote informative articles on a weekly basis to post to company blog, resulting in increased site traffic

OMG National, Plantation, FL
Senior Web & Graphic Designer, May 2011 – April 2012

• Created and executed unique designs in print and web-based media
• Efficiently organized and managed many projects at once, while maintaining strict deadlines and budgets
• Provided patient, courteous customer service to clients

Journalism & Content Experience

Radio X, Fort Lauderdale, FL
Business Manager & On-Air Personality, August 2008 – May 2011

• Hosted radio shows and introduced new local artists and music
• Managed sale of air-time and kept records of invoices and payments
• Scheduled and managed events and artist interviews
• Trained and supervised new employees

Staff Writer

• Fort Lauderdale, FL
  • 2009-2010 |The Current
  • 2007-2008 | Sun-Sentinel
• Miami, FL
  • 2006-2007 | The Miami Herald
• Nationally Published
  • 2004-2008 | Vype High School Sports Magazine, LLC

Education

Nova Southeastern University, College of Engineering and Computing, 2014-2015

• Master of Science in Information Technology

Nova Southeastern University, Farquhar College of Arts and Sciences, 2008-2011

• Bachelor of Arts in Communication Studies
• Honors: Nova Southeastern University’s Honors Program
• Concentration: Media Studies
• Minor: Graphic Design

Technical Skills

Proficient in Photoshop, Illustrator, InDesign, WordPress, HTML, CSS, HotJar, Storylane, and Mouseflow. Experienced in HTML5, CSS3, jQuery, PHP, JavaScript, Joomla, Unbounce, Mutiny, Marketo, HubSpot, ZenDesk, Salesforce, Headless CMS (Sanity.io), Algolia, and more.