Resumé

Profile

A self-starter with a passion for detail and innovation. Over 12 years experience in digital marketing and web design and development. Excels in managing teams and implementing programs that drive tangible results.

Work Experience

nTop, New York, NY (Remote USA)
Senior Web Manager, 2022-Present

  • Manage the end-to-end RFP process for an agency-led full redesign and redevelopment of the nTop.com website
  • Orchestrate the design, development, and testing of website assets in close partnership with web development resources (either agency or internal) and across key teams including marketing, product, customer success, and sales
  • Ensure at all times that changes to the website follow the nTop style guide and drive consistency across our marketing and software
  • Map the needs and requirements for the nTop site and translate them into great digital experiences for prospects and customers
  • Continuously explore new technologies (e.g., conversational marketing, real-time personalization, form enrichment, etc.) with the goal of driving increased/improved engagement on the site.
  • Manage site quality assurance, optimization, and troubleshooting, with a bias for continuous improvement
  • Work in a sum-is-greater-than-the-parts manner with product marketing, demand generation, brand, customer success, and sales teams to drive meaningful top, middle, and bottom-of-funnel business outcomes via the website
  • Define, measure, and report on key metrics pertaining to website traffic and core vitals

Checkmarx, Ramat Gan, Israel (Remote USA)
Senior Digital Marketing Website Owner, 2021-2022

  • Work with extended team members to understand the editorial and launch calendars and create opportunities to drive traffic, engagement, and conversions with content
  • Analyze and report out on the effectiveness of inbound efforts and measure impact against industry benchmarks and set goals including leads, opportunities, and revenue
  • Develop new ideas to drive improved program ROI and digital performance across paid and earned sources
  • Drive site SEO, to optimize for outcomes and persona-based engagement
  • Cultivate Checkmarx corporate presence across a number of applications and sites
  • Drive digital roadmap for site capabilities, development, and ongoing enhancements
  • Drive conversions and use A/B testing to optimize for increased engagement and improved visitor experience
  • Lead technical implementations for MarTech enhancements on the site

SCI Direct, Plantation, FL
Senior Manager of Web Content, 2014-2021

  • Manage customer engagement, social media, and content marketing teams
  • Design, develop, and maintain websites for all SCI Direct brands
  • Pilot programs to increase web traffic, lead volume, and conversion rates
  • Introduce and manage college internship program
  • Strategize and implement new product development
  • Pioneer and spearhead corporate and nationwide community involvement programs
  • Analyze customer trends and brainstorm programs to improve customer satisfaction 
  • Create and host live and virtual presentations for new employees
  • Increase internal communication by managing company intranet 
  • Strategize and quickly implement digital solutions in response to COVID-19 pandemic

Optimum7 Internet Marketing & Technology, Coral Gables, FL
Chief Designer/Front-End Developer, 2012-2014

  • Created and implemented effective web solutions for Optimum7 and their clients
  • Served as chief consultant for all design-related decisions
  • Improved the bounce rate by 66% after analyzing and revamping the corporate website
  • Conceptualized the design for Report7: Optimum7’s SEO & rank-tracking tool
  • Designed and developed email marketing campaigns for both Optimum7 and their clients
  • Wrote informative articles on a weekly basis to post to company blog, resulting in increased site traffic

OMG National, Plantation, FL
Senior Web & Graphic Designer, 2011-2012

  • Created and executed unique designs in print and web-based media
  • Provided patient, courteous customer service to clients 
  • Efficiently organized and managed many projects at once, while maintaining strict deadlines and budgets

The Current, Fort Lauderdale, FL
Staff Writer, 2009-2010

Radio X, Fort Lauderdale, FL
Business Manager & On-Air Personality, 2008-2011

  • Managed sale of air-time and kept records of invoices and payments
  • Scheduled and managed events
  • Trained and supervised new employees
  • Hosted radio shows and introduced new local artists and music
  • Scheduled and hosted interviews with local bands

Beef’O’Brady’s Family Sports Pub, Cooper City, FL
Manager, Bartender, Server, and Hostess 2006-2011

The Sun-Sentinel’s Teen Link Newsmagazine, Fort Lauderdale, FL
Staff Writer 2007-2008

The Miami Herald Teen Speaks Program, Miami, FL
Staff Writer 2006-2007

High School Sports Magazine, Nationally Published
Staff Writer 2004-2008

Education

Nova Southeastern University, College of Engineering and Computing, 2014-2015
Master of Science in Information Technology

Nova Southeastern University, Farquhar College of Arts and Sciences, 2008-2011
Bachelor of Arts in Communication Studies
Honors: Nova Southeastern University’s Honors Program
Concentration: Media Studies
Minor: Graphic Design

Skills

Hard working, reliable, detail and goal-oriented leader with exceptional communication, interpersonal, and
problem-solving skills. Proficient in Adobe Photoshop, Illustrator, InDesign, Dreamweaver, Coda, WordPress,
HTML, and CSS. Experienced in HTML5, CSS3, jQuery, PHP, and Joomla.

Awards and Honors

SCI Direct, Plantation, FL
5 Year Service Award, 2019

Nova Southeastern University, Fort Lauderdale, FL
Dean’s List 2008-2011
Delta Epsilon Iota Honor Society Member
Lambda Pi Eta Communication Studies Honor Society Member
Honors Program Scholarship Recipient, 2008-2011
Honor Award Recipient, 2008-2011
Trustee Scholarship Recipient, 2008-2011

The Society of Professional Journalists
The Society of Professional Journalists Scholarship Recipient, 2008