On June 26 the Supreme Court ruled by a 5-to-4 vote that the Constitution guarantees a right to same-sex marriage. Although this ruling is considered controversial for some, I don’t intend for this post to discuss that aspect of this event. No matter which “side” you may take on this issue, no one can doubt that Friday was a very historical day for our country, and that social media companies had no hesitation commemorating the event. This post will highlight some of the examples of how sites like Facebook, Twitter, Google, and Yelp commemorated this historic day.
When searching “marriage equality” on Google Chrome from my phone, I noticed the following banner of rainbow people and a rainbow heart above my results:
Facebook’s Celebrate Pride Tool
Soon after the ruling, Facebook announced a tool that would add a rainbow filter to your profile photo to show support.
To celebrate the ruling, Twitter released two new rainbow emojis, of a flag and a heart, that were added to tweets with the hashtags “Pride” and “LoveWins”.
Yelp showed support by updating the logo on their mobile application:
Uber’s Twitter Profile Picture
Uber updated their logo with rainbow stripes on Twitter. Notice that the stripes are actually lanes on a road, keeping with Uber’s overall message and branding.
Again, the purpose of this post is not to show personal support for one side of an issue or another. My intention here is simply to demonstrate how social media permeates so many aspects of our lives. Never before could information be spread so quickly or shared so wildly. Friday was a historical day and many social media sites commemorated the event in various ways faster and more viraly then has every been possible.
In this series called Social Media Observations, I’ll be blogging about social media observations for the purpose of encouraging discussion as well as fulfilling the requirements Topic 1 for MMIS 0644.