Over the past couple of years, I have become a pretty frequent Pinterest user. I love the ability to tailor my feed to exactly my interests, and search for information and inspiration based on photographs.
Late last year, Pinterest announced a plan to begin offering “promoted pins” to businesses who wish to push their content to the Pinterest users for a fee. Since then, I’ve been monitoring my feed more closely for these types of promoted pins. In this week’s post, I’ll be reviewing some of the promoted pins I’ve been targeted with lately and sharing my thoughts on these pins.
Pinterest acts as a digital bulletin board for various interests. Users create accounts and choose categories they’d like to follow like Food & Drink, Humor, Apparel, or Health & Fitness. Users then scroll through a seemingly never-ending feed of photos. These photos link to websites with additional information. If a user finds something that interests them, the pin it to one of their boards. When a user does this all of their followers also see these pins, thus sharing/pushing the content even further.
How I Use Pinterest
I’ve used Pinterest for many different reasons. I follow fashion bloggers, research fitness trends, and search for recipes. Pinterest is also excellent for creative party planning. When I was the maid of honor in my best friend’s wedding, I used Pinterest for ideas on bridal shower favors, bachelorette party decorations, and other engagement-related tips.
Since I use Pinterest for a wide variety of information, I have been surprised by how little variation I’ve actually seen in the types of promoted pins I’ve seen. Below are a few examples.
I don’t prefer these types of promoted pins. Other than providing brand awareness for these companies, they aren’t exactly offering me anything of value. However, Pinterest has also been providing “recommended pins” for their users. I’m not sure if companies pay for this type of promotion, or if Pinterest is using these pins to make the other promoted pins less conspicuous. Either way, I’ve found these pins much more valuable then the traditional promoted pins. Here are a few examples of those recommended pins.
As we’ve learned in our reading, in order for content to be successful and shareable it has to provide value to the user. If information is irrelevant or useless, it’s not likely to be shared. Creating valuable content is crucial in successful social media marketing. Also, when utilizing Pinterest, content must be very visually appealing because photos give the first impression to content.
Photo credit: Pinterest
In this series called Social Media Observations, I’ll be blogging about social media observations for the purpose of encouraging discussion as well as fulfilling the requirements Topic 1 for MMIS 0644.