Anyone who knows me knows that most of my favorite things revolve around food. I love to cook, I love to eat, and I love learning about other cultures through their cuisines.
I’m also a huge Food Network fan. I follow a number of chefs on Instagram, Pinterest, and Twitter and am constantly watching Food Network television shows. In fact, I’ve had Comcast for well over 2 years now and to this day, Food Network is the only channel I have memorized – 414.
One of their biggest television shows is The Next Food Network Star. It’s a competition show on which the contestants compete in a series of cooking, entertaining, and on-camera challenges over several weeks. The winner of the competition gets a television show on Food Network, publicity, magazine spreads, etc.
One of this season’s earlier episodes featured an Instagram-style contest. Participants were asked to cook a delicious meal, plate their food, and take a photo on their phones that could potentially be uploaded to Instagram. A large part of the competition is when the judges taste the contestants’ food. However, in this contest the judges only tasted the top 10 dishes based on how appealing the plate looked in the photo.
This idea got me thinking about how important images have become in everyday social media and content marketing. For example, on Pinterest and Instagram, brands rely on photos as a first impression for more important content and information. Pinterest users click and pin information based on how eyecatching a single image is. And on Instagram, companies use visuals and text to alert followers of sales, new product releases, and other news.
Just like the judges only tasted the food that appealed most visually, users might only click through and convert from the images they’re most drawn to. In today’s day and age, a picture really can be worth a thousand words or perhaps… a thousand shares.
Photo Credit: LA Weekly
In this series called Social Media Observations, I’ll be blogging about social media observations for the purpose of encouraging discussion as well as fulfilling the requirements Topic 1 for MMIS 0644.