Last week, one of my company’s offices held an open house in Detroit, MI. Prior to the event, one of our interns wrote a press release that was added to our website. In the release, the local community was invited to meet the staff members at the office, enjoy refreshments, and learn more about the company and their services.
When I spoke with one of the staff members after the event, I learned that the open house had been a great success and members of the local chamber of commerce had even attended.
Moments after I found out about this, I received a notification from our corporate Facebook page. The local chamber of commerce had liked our page on Facebook.
This may not seem like such a big deal – people interact on social media every single day – but it was actually very unique for my company. As of right now, we are not a 100% active participant in the social media space. We do have pages set up, we are publishing content on our site, and we are monitoring our pages for comments, but we aren’t actively posting content to our social media pages.
If you are wondering why we aren’t being as active as we could be, it is because we are taking advice that I’ve learned from the reading over the course of this semester and getting our house in order. As I believe I have mentioned in the past, my company has locations all over the country. This obviously provides endless opportunities for interaction with our target audience, but we understand that our pages need to be properly monitored and maintained before we can successfully nurture these relationships.
Because we don’t necessarily encourage users to follow us on social media and we don’t really provide anything particularly valuable through our social media channels (though we do post helpful resources and articles on our corporate website), I was surprised to see this notification. It made me realize how many things social media has replaced. Twenty years ago, there may have been a firm handshake, an exchange of business cards, and a call back the next day. But today, it’s actually more natural and efficient to log on to social media to follow brands you’d like to form relationships with. It’s truly amazing how much can change in a relatively short period of time thanks to the power of social media.
Photo credit: HD Image Gallery
In this series called Social Media Observations, I’ll be blogging about social media observations for the purpose of encouraging discussion as well as fulfilling the requirements Topic 1 for MMIS 0644.