Hello everyone! Well, it’s certainly been a long time since the last time we spoke. I know I haven’t posted in months, but I promise I have good reasons! In the last 6 months or so, I’ve started a great new job and have officially gone back to school. I’m currently working on a Master’s degree in Information Technology, with a concentration in Application Development. I’m certainly enjoying my studies but unfortunately a rigorous full-time course load and a full-time job doesn’t leave much time for creative blogging…until today!
So, as I mentioned earlier, I’m pretty busy. This is a good thing, though – I generally like to move about a million miles a minute or I don’t feel completely productive. However, with such a jam-packed schedule, I don’t have time to take on much freelance work. For me, freelancing isn’t really about making extra money (although, of course, it’s a plus!) but instead about having a creative outlet. Freelancing allows me to challenge myself in new ways and brush up on old skills.
A few months ago, when a good friend of mine asked for some help with a new company she was creating, I jumped at the opportunity. It was just what I needed! A client, who is also a friend that I already know I work well with, and a project for a great cause: What more could I ask for?
Some Background on Tiffany and The Behavior Station
Tiffany and I have been friends since high school, but our history actually started before we were even born. Tiffany’s father and my father have known each other since they were kids growing up in Hialeah. Our fathers remained good friends but somewhat fell out of touch (life happens, you know) until our high school’s freshmen open house. After seeing that day, it was pretty obvious that Tiffany and I would carry on that tradition of friendship.
Now, several years after high school, Tiffany is a Board Certified Behavior Analyst. She earned a bachelor’s degree with emphasis in applied behavior analysis from Florida International University and a master’s degree in applied behavior analysis from Florida State University, Panama City. Tiffany is very ambitious and passionate about what she does. (This is probably another reason we make such good friends 😉 ) She approached me a few months ago about starting a website called The Behavior Station. The idea was to create a valuable, reliable resource for parents and professionals alike. As Tiffany put it “The Behavior Station is your hub for everything behavior analysis – the hub for you to stop, learn and contribute, and then continue your adventure to your journey’s end.”
My job was to help Tiffany create a brand that reflected this concept. We worked together to design a logo, business cards, and social media collateral for the site. The fruits of our labor are depicted below.
The Behavior Station’s logo and business card design is based on the modern design of the New York City Subway signage. The colors and clean typography are easily recognizable.
For the Facebook cover photo, I knew I wanted to integrate Massimo Vignelli’s iconic New York City subway system with several behavioral terms. So, I redrew one of the maps in Illustrator and added relevant terms (courtesy of Tiffany) as the destinations. Next I moved the file into Photoshop and gave it a distressed look, similar to that of a map you’d carry in your backpack, purse, or pocket. The Behavior Station should serve users as a type of map – easy to reference, anywhere you go.
That’s All For Now Folks!
Yep, that’s about it. I wanted to share this new project with as many people as possible, because I am particularly proud of my work here. Not only am I pleased with the overall look and feel, but I’m so happy I had the opportunity to work on such a worthwhile project. I’d like to encourage everyone to check out The Behavior Station’s website and Facebook page. If you’re into design, be sure to leave comments on my site with your thoughts on the project. If you’re interested in more information on the Behavior Analysis side of things, be sure to follow The Behavior Station on Facebook for regular updates.